AMOS Super Session

Date/Time: Date(s) - 11/03/2019 - 13/03/2019( 8:00 am - 1:00 pm )
Location: Malaysia, Kuala Lumpur


The workshop provides an introduction to structural equation (SEM) using AMOS 20.0 and its graphical interactive path modelling tools. The fundamentals of SEM are demonstrated with practical examples drawn from a variety of application areas, such as customer loyalty, satisfaction, telecommunications and credit cards. The workshop is highly interactive with major focus on hands-on practices and usage of software AMOS for SEM analysis.
This workshop is for you if you are involved in analyzing data within your organization. If you are involved in quantitative consumer research, you will benefit by learning new quantitative data analysis skills. If you are involved in qualitative research, you will expand your skills portfolio to include quantitative techniques. This workshop will also be valuable for consultants involved in assignments that produce quantitative data (e.g. usability tests, surveys and focus groups)


Why need structural equation modelling?
Introduction of AMOS icons
Understand the concept of fit indices value
Hands on 1: Simple direct effect model
Steps for mediation testing
Baron & Kenny testing model
Fully mediation vs. Partial mediation
Hands on 2: Simple mediation model
Hands on 3: Hypotheses testing
Mediation: Monte Carlo vs. Sobel test
Hands on 4. Mediation testing using several variables
Hands on 5 . Introduction of multi-group analysis
Factorial analysis using AMOS
Limitations and critiques
Hands on 6. Competing model testing


  • 35% Lectures & Theories
  • 40% Workshops, Assessments, Group Work & Exercises
  • 20% Role Play & Case Studies
  • 05% Videos
  • Pre-Test and Post Test
  • Test Results Sheet
  • Trainee Performance Analysis Reports


  • Case Studies
  • Group Discussions
  • Group & Individual exercise
  • Intensive Workshop by using templates, Diagrams & Charts
  • Planning Activities
  • Presentations
  • Self Assessments
  • Assignments
  • Combine case studies, and analysis of real world examples
  • Action plan


Bookings are closed for this event.