Media and Public Relation Campaigns Planning and Managing

Media and Public Relation Campaigns Planning and Managing

Date/Time: Date(s) - 04/05/2020 - 10/07/2020( 8:00 am - 2:00 pm )
Location: Australia, Melbourne

Media and Public Relation Campaigns Planning and Managing


  • How to plan PR campaigns and the purposes that they can achieve
  • How to set PR campaign strategy to business objectives
  • To examine a wide range of successful campaigns to judge the differing strategies and use of channels and media
  • To measure risk presented during a campaign by increased public and media scrutiny and to plan to mitigate these risks
  • To learn how to evaluate PR campaigns to demonstrate success to the business and to develop campaign methodology

Who Should Attend?

  • Public Relations Practitioners and Professionals
  • Public relations and staff in the Department of Public Information
  • Professionals in the organisation who want to use PR/communications tools to best effect in meeting business objectives


Effective PR Campaigns

  • The global information village
  • Perceptions of PR among senior managers
  • Putting a cash value on reputation and the PR that builds it
  • PR campaigns – their use and their risks
  • Case study examples – what works and what does not
  • Practical example – tackling a business challenge
  • An introduction to evaluation

Planning and Costing Campaigns

  • Identifying the stages of the campaign and decision points
  • Preparing an effective schedule – critical path analysis
  • Costing the plan and preparing a budget
  • Anticipating risk and planning to meet it
  • Practice case-studies
  • Identifying stakeholders and their role in relation to the campaign
  • Co-ordinating campaign elements across stakeholder groups

Media Delivery and Evaluation

  • From strategy to tactics
  • Environmental scanning
  • Developing a media relations plan
  • Crisis media relations
  • Principles of evaluation
  • Research tools and methods
  • Channel effectiveness and use of media
  • Social media and tools
  • Using influencer strategies to multiply effectiveness

Media Risk Management

  • A risk-management approach
  • Dealing with contingencies
  • Winning support – selling ideas to others in the business
  • Presenting your case to senior management
  • Reading body language and other signals
  • Integrating your campaign into your own media and company reporting
  • Ensuring that results are seen and credited
  • Personal action planning

Course Plan

  • 35% Lectures & Theories
  • 40% Workshops, Assessments, Group Work & Exercises
  • 20% Role Play & Case Studies
  • 05% Videos
  • Pre-Test and Post Test
  • Test Results Sheet
  • Trainee Performance Analysis Reports

Training Methodology

  • Case Studies
  • Group Discussions
  • Group & Individual exercise
  • Intensive Workshop by using templates, Diagrams & Charts
  • Planning Activities
  • Presentations
  • Self Assessments
  • Assignments
  • Combine case studies, and analysis of real world examples
  • Action plan

Request Booking

Bookings are closed for this course.