Social Media Marketing

Date/Time: Date(s) - 10/06/2019 - 14/06/2019( 8:00 am - 1:00 pm )
Location: China, Hong Kong
Category:


Social Media Marketing

Overview

Social media marketing is very important in creating brand awareness and generates more business leads. Learn to leverage on Social Media channels to expand your brand and generate more high quality leads.

Why You Should Attend

  • Create wider brand exposure
  • Connect with your customer in daily basis
  • Expand your business globally
  • Generate high quality referral and leads
  • Build new local/international business collaborations
  • Effectively measure your marketing efforts and ROI

Who should attend?

  • Sales and Marketing Staff
  • Marketing Executives
  • PR Professionals
  • Marketing Graduates
  • Advertisers
  • Event organiser
  • Promotions and Customer Service Managers
  • E-commerce business owners
  • Business Owners

Outlines

MODULE 1 – INTRODUCTION TO SOCIAL MEDIA MARKETING AND PRINCIPLES OF SOCIAL MEDIA

  • Different Social Media Marketing channels
  • Keyword Research & Analysis

MODULE 2 – FACEBOOK MARKETING

  • Facebook profile
  • Facebook groups
  • Facebook event
  • Facebook page
  • Facebook advertisement

MODULE 3 – INSTAGRAM MARKETING

  • How to use Instagram for business
  • Mobile apps for Instagram
  • Instagram stories
  • Instagram analysis & report

MODULE 4 – TWITTER MARKETING

  • Setting up to Twitter account
  • Using Twitter for business
  • Twitter apps

MODULE 5 – LINKEDIN MARKETING

  • Introduction to LinkedIn
  • How to create effective LinkedIn profile
  • LinkedIn groups
  • LinkedIn company page
  • LinkedIn showcase page
  • B2B targeting
  • LinkedIn advertisement analysis

MODULE 6 – PINTEREST MARKETING

  • How to use Pinterest for business
  • Pinterest features

MODULE 7- YOUTUBE MARKETING

  • How brands use YouTube for business
  • YouTube features

COURSE PLAN

  • 35% Lectures & Theories
  • 40% Workshops, Assessments, Group Work & Exercises
  • 20% Role Play & Case Studies
  • 05% Videos
  • Pre-Test and Post Test
  • Test Results Sheet
  • Trainee Performance Analysis Reports

TRAINING METHODOLOGY

  • Case Studies
  • Group Discussions
  • Group & Individual exercise
  • Intensive Workshop by using templates, Diagrams & Charts
  • Planning Activities
  • Presentations
  • Self Assessments
  • Assignments
  • Combine case studies, and analysis of real world examples
  • Action plan

Bookings